Our Story





While children her age were frolicking in playgrounds, Freda caught her first glimpse into the magical world of fragrances.

Freda’s first step into Daddy’s perfume shop left her speechless in amazement. The shelves upon shelves filled with various colourful bottles added to the already mystical ambience of being surrounded with many enchantingly different scents, minging and mixing with each other in a harmonious blend.

Freda was all at once; wonderstruck, fascinated and curious at what secrets this wonderful place hid. 

Every day at Daddy’s perfume shop was an adventure! Watching Daddy handle customers, being introduced to different scents and being allowed to mix her own fragrances (under daddy’s ever watchful eyes); eventually led Freda to be known as The Little Perfume Girl

This was the beginning of her beautiful relationship with the wonder world of perfumery!




Freda'D is an artisanal fragrance house dedicated to the art of natural perfumery, continuouly producing quality perfumes and fragranced products.  

Our perfume ranges are personally created by Freda, meticulously mixed through trial and error, ensuring that the highest qualities of the unique fragrance appeals to a broad range of customers. Every scent is inspired by a part of Freda's life, sharing a personal story through the perfumes. 

Freda’D has scents for different personalities and styles; the young, the old, the sexy, and even the sporty. Pairing up with fashion not only brings out the perfume style but enhances and complements one's entire outfit.

An increasing demand for door gifts for company functions, events, conventions and other occasions necessitates our specialization in catering to the personal as well as the corporate sector. Taking great care of, and understanding our customers’ needs and our reputation for providing quality perfumes, we are confident of achieving our business goals.




What started out as innocent mixing of perfumes from Daddy’s perfume shop catering to men when young, came the passion and determination to create her own perfume line over the years. 

Freda first created perfumes for herself to suit different occasions. Over the years, she received many queries from friends about where she purchased them from, resulting in many request for her perfumes. It was based on the feedback and demand that Freda’D was born in 2014.


"I believe that fashion is not just about the clothes a person wears.
Without the right scent, the overall outfit will not be complete.
I want to 
share this with the world and what better way than to
explore them with 




Our Olfactory Addictions are lovingly crafted with a such a measured, nuanced hand with our very own SECRET FORMULA: 

Handmade with Lots of Love!

All of our perfumes are hand blended in small batches, and are phthalate-free, cruelty-free. We source ingredients at the highest standards for quality and sustainability, using organic, wild-crafted ingredients whenever possible. We are strongly against animal testing or animal abuse.




Our perfumes are categorised by four of the most popular fragrance families in the world. Each fragrance carries its own identity, giving its user a unique sensory experience.

As perfumers, we are in fact interpreters; that is to say, we transform ideas and feelings into scents. Perfume is a language.

The sense of smell is closely linked with memory, probably more so than any of our other senses.  Those with full olfactory function may be able to think of scents that evoke particular memories. For example, the scent of an orchard in blossom may conjure recollections of a childhood picnic. This can often happen spontaneously, with a smell acting as a trigger for recollection of a long-forgotten event or experience.  

Marcel Proust, in ‘Remembrance of All Things Past’, wrote that a bite of a madeleine vividly stirred up childhood memories where his aunt gave him the very same cake before going to out on a Sunday.

A note about fragrances: As perfumes are highly personal, we urge you to try a sample size before purchasing a full bottle of any fragrance. Perfumes react and changes with your body's chemistry to create a uniquely personalized fragrance experience. Perfumes often smell very different from when in their bottles than they do once they've been applied on your skin and mixed with your natural body chemistry. Much like the fact that you can't judge a book by its cover, you simply can't judge a perfume by its smell in the bottle! 

Customised scents are also available.


To get in touch with us, email us at sales@freda-d.com